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Web copy 101: what is writing for the web?

Web copy 101: what is writing for the web?

May 8, 2020 | Copywriting

Writing for the web describes writing that’s adapted to the reading habits of people when they’re online: to scan, to pick out keywords, and not read everything word-for-word.

Website copy 101: the difference between adding value vs. taking up space

Website copy 101: the difference between adding value vs. taking up space

May 7, 2020 | Copywriting

Brands often write their website pages for an imagined interested audience. This is a mistake.

Website copy 101: people don’t read a website—they use it

Website copy 101: people don’t read a website—they use it

May 6, 2020 | Copywriting

The copy doesn’t need to be read word-for-word in order for it to do its job.

Website copy 101: reading vs. visiting a website

Website copy 101: reading vs. visiting a website

May 5, 2020 | Copywriting

Deeply concentrated reading and information consumption while browsing a website—two very different things.

Website copy 101: No one’s going to read your website

Website copy 101: No one’s going to read your website

May 4, 2020 | Content strategy, Copywriting

Not in proper detail. But that’s ok. That’s not what your website is for.

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