Apr 18, 2019 | Copywriting
The art of writing for the web: 3 techniques for understanding who your content is for (before you publish a thing) Who is this for? In the second instalment of a four part series on the art of writing for the web, we consider three common techniques for understanding...
Mar 16, 2018 | Content strategy
What a public-facing organisation wants to say, publish, and create online, is rarely the same thing as what their audiences want to hear, interact with, and accomplish. This is the reality that many brands struggled to come to terms with in the early years of the...
