Website copy 101: the difference between adding value vs. taking up space
Brands often write their website pages for an imagined interested audience. This is a mistake.
Website copy 101: people don’t read a website—they use it
The copy doesn’t need to be read word-for-word in order for it to do its job.
Website copy 101: reading vs. visiting a website
Deeply concentrated reading and information consumption while browsing a website—two very different things.
Website copy 101: No one’s going to read your website
Not in proper detail. But that’s ok. That’s not what your website is for.