Jun 30, 2015 | Content strategy
Knowing what we want to say, before we say it—it’s a basic requirement of all good communication. And content… is a vehicle for communication. If we don’t know what it needs to do, our users won’t know what to do with it. That can at first sound like so basic a...
Sep 1, 2014 | Uncategorized
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers. The inconvenient truth: we might be great at reactively adopting these...
