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The best starting point for understanding content purpose: simplify

The best starting point for understanding content purpose: simplify

Jun 30, 2015 | Content strategy

Knowing what we want to say, before we say it—it’s a basic requirement of all good communication. And content… is a vehicle for communication. If we don’t know what it needs to do, our users won’t know what to do with it. That can at first sound like so basic a...
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