Feb 23, 2018 | Content optimisation, Copywriting
Why your website needs a content optimisation plan — and how to get started Our websites and digital publishing channels don’t exist just to look pretty. We created them to get stuff done, right? We publish content on the web in order to support our users to do things...
Feb 22, 2018 | Copywriting
Copywriting tips: knowing your context, keeping it relevant No matter how purposeful and neatly crafted your copy is — if it’s not actually aligned with and contributing to the big picture, it’s not adding any value. In other words, it’s fluff. And in a deafening...
