White papers and resources
Guest article coverage
Digital Doughnut: Facebook algorithm changes: something to fear or embrace?
Digital Doughnut: 5 ways to harness the power of shoppable marketing
Digital Doughnut: Experimentation: the holy grail for landing page optimisation
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
The Psychology of Referral: nudge theory
3 cognitive triggers to optimise your marketing efforts
6 conversion optimisation tips to make referral fly
Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing
Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers
5 trends pointing to the importance of trust based marketing
Micro influencers: Where should trust marketers stand?
Chatbots: the future of marketing or the latest on-trend gimmick?
WeChat: the most powerful end-to-end marketing channel on earth?
The rise of shoppable marketing in the fashion sector
Harnessing word of mouth for viral growth
Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption
The impact of trust on the adoption of the Internet of Things (IOT)
Facebook’s latest algorithm changes: an opportunity for referral marketing
Why having a compelling brand promise is key to customer loyalty
The e-commerce trends set to shape retail success in 2019 and beyond
The new wave of ethical consumer trends reshaping the fashion industry
How experiential retail is reshaping the high street
The subscription economy: changing our relationships with brands