UX design services

I guide teams to design compelling digital experiences, optimised for intuitive information seeking, navigation and goal completion.

From research and analysis, to creation of personas, experience maps, wireframes, and information architecture — I’ll help you to understand your users’ needs and translate them into meaningful and relevant digital services that get results.

If you’d like to bring more consistency, cohesion and purpose to your website, app or any other digital service, get in touch.

My process

User research

Gathering needs: setting up feedback loops with surveys and interviews, to uncover who your users are and their defining needs.

Benchmarking: using analytics, heatmap tools, and feedback to spot usage and behaviour patterns among users.

Business analysis: understand and document existing business goals, priorities and challenges.

UX strategy and planning

User personas: summary descriptions of target users — including defining traits, priority tasks, and content requirements.

Experience maps: visually documenting the key user needs and content requirements that need serving through a user’s journey with your digital service.

UX vision and objectives: detailing the type of user experience your service needs to create, including UX design standards and principles.


Wireframes and prototypes: specifying how  content, interactive UI elements, and navigation menus will combine and be presented to users.

Component and content types design: templating out the consistent structure and format that different types of content should follow.

Information architecture design: deciding how content will be organised, described and labelled to support navigation, search, and understanding.


Who I've worked with


With absolute focus on the business value as well as the customer needs of good content, Joe helped us to wrestle sense and structure into our new website. His content strategy vision continues to guide our governance and improvement efforts to this day.

Sarah Corney

Head of Customer Experience, CIPD

Joe, from the start, showcased his deep knowledge and passion for all things content. His copywriting showed creative flair and Joe also thought about the science of content. He used his knowledge of SEO, UX and analytics to produce digital journeys that worked hard for customers. Joe is an asset to any content team, I would hire him again in a heartbeat.

Helen Andreou

Head of Customer Experience, The AA

Joe worked with us to audit our content and create a strategy that moves us to becoming more user centred. Joe's work on this has put us in a position to transform how we do content and how we make it work for our users. 

Paul Turner

Head of Digital, Office for Product Safety and Standards (BEIS)

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About Joe

Digital consultant, passionate about content strategy and user-centred design.

I'm passionate about helping organisations to make sense out of their digital channels, understand their audiences, and create user-led digital experiences that get results.

Read my guest posts