Blog
The best starting point for understanding content purpose: simplify
Knowing what we want to say, before we say it—it’s a basic requirement of all good communication. And content... is a vehicle for communication. If we don’t know what it needs to do, our users won’t know what to do with it. That can at first sound like so basic a...
Better content starts with asking better questions
What do we (actually) need to say? Why do we need to say it? The first question forces people to define their intention. The second, better still, forces them to question the purpose of their intention. Clear intentions; clear purpose. A surprisingly rare combination...
Is it your website that needs a redesign—or your content?
Digital, and the tech that powers it, is only meaningful to anyone in relation to how useful it is as a vehicle for communication, storytelling, and connection. It's possible for a website that’s not aesthetically pleasing to still be a good website, if it manages to...
Knowing where you’re sailing to (or why strategy comes before tactics)
If one does not know to which port one is sailing, no wind is favourable. - Seneca Why does our website exist? How is our blog adding value to people? What is our social media actually contributing to the big picture mission of our organisation? A stark realisation...