Blog
How to publish less crap on the web (or why you need a content strategy)
Every time you communicate, you're either adding value—or taking up space. - Sally Hogshead Good communication is and always has been critical to the success of any business or non-profit organisation. Valuable communication is what sparks interaction,...
The art of writing for the web: how to craft purposeful, bullshit-free copy that gets results
In the first of a four part series, we consider how we typically interact with the internet, what that means for the way we need to craft our content for the web (and why this probably runs counter-intuitive to everything we were ever taught at school).The internet is...
Making sense of user research: why do it, when to do it — and a bunch of tools to get you started
What a public-facing organisation wants to say, publish, and create online, is rarely the same thing as what their audiences want to hear, interact with, and accomplish. This is the reality that many brands struggled to come to terms with in the early years of the...
The 6 principles of persuasion — and how to apply them to your website content
If any aspect of your website involves persuading visitors to take action, having a basic grasp of the psychology of influence and how to apply it in your copy and content, is pretty important. Though we might not often stop to think about it (maybe it even makes us a...
UX copywriting: how language shapes useful, usable design
Language is a crucial component of good design. What I mean by that is this: unless the composition of words on a web page or app screen are contextually spot-on and aligned with your user’s needs, no UI design or code (no matter how exquisitely crafted in their own...
Why your website needs a content optimisation plan — and how to get started
Our websites and digital publishing channels don’t exist just to look pretty. We created them to get stuff done, right? We publish content on the web in order to support our users to do things they want to do, and that we want them to do. Things like: purchase...