Content is not a commodity—it’s communication

Too often, content is treated as a commodity—something that gets loaded up and “plugged in” to a website’s design, rather than being respected as the valuable, fragile brand asset that it is. Content as a commodity is: text, video, audio, and images. But content as...

Is your content adding value—or taking up space?

We all wish to be truly seen and heard by others. To connect. To be understood and valued. And the basis of all connection is clear and effective communication. In the digital age, content is the single most powerful communications tool at an organisation’s disposal....