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The difference between adding value and taking up space, online

Feb 16, 2015 | Uncategorized

Content: it’s how we communicate on the web. And as Sally Hogshead puts it: “Every time you communicate, you’re either adding value—or taking up space.” It doesn’t matter if you’re attempting to strike up conversation with someone at a...

The purpose of our website: to tell a compelling story that people want to experience

Jan 16, 2015 | Uncategorized

Imagine this: one day, during conversation with a friend, they tell you that they’re building a printing press at home. You can tell they’re really excited about this printing press. They enthuse over the beauty of its design, its cutting-edge functionality, its...

Use a content strategy road map to bring order to website project chaos and create value (rather than take up space) online

Nov 9, 2014 | Uncategorized

The number one reason that website projects end up descending into chaos and ultimately, failing, is that they undervalue, or outright neglect, the importance of strategically planning for one thing: content. Content—not flashy functionality and design—is what, in the...

The symptoms of content mess (and how content strategy cleans them up)

Sep 17, 2014 | Uncategorized

Publishing content is easy. Becoming a publisher is not. The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers. The...

Benchmarking content readiness: the 3 elements of content excellence

Sep 5, 2014 | Uncategorized

When a world-class tennis player strikes the ball right in the centre of their racquet’s sweet-spot, releasing the ball at an unstoppable velocity, it’s not down to luck. It’s the result of countless hours of tireless training, mental preparation, and talent applied...
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