Feb 16, 2015 | Uncategorized
Content: it’s how we communicate on the web. And as Sally Hogshead puts it: “Every time you communicate, you’re either adding value—or taking up space.” It doesn’t matter if you’re attempting to strike up conversation with someone at a...
Jan 16, 2015 | Uncategorized
Imagine this: one day, during conversation with a friend, they tell you that they’re building a printing press at home. You can tell they’re really excited about this printing press. They enthuse over the beauty of its design, its cutting-edge functionality, its...
Nov 9, 2014 | Uncategorized
The number one reason that website projects end up descending into chaos and ultimately, failing, is that they undervalue, or outright neglect, the importance of strategically planning for one thing: content. Content—not flashy functionality and design—is what, in the...
Sep 17, 2014 | Uncategorized
Publishing content is easy. Becoming a publisher is not. The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers. The...
Sep 5, 2014 | Uncategorized
When a world-class tennis player strikes the ball right in the centre of their racquet’s sweet-spot, releasing the ball at an unstoppable velocity, it’s not down to luck. It’s the result of countless hours of tireless training, mental preparation, and talent applied...
