Feb 21, 2018 | Copywriting
Copywriting tips: 3 elements of purposeful copy If you publish content on the web in any kind of business or professional capacity, chances are you’re not just doing it for fun. Your copy is there to do a job. Good copy is purposeful. Well crafted copy has a power in...
Mar 28, 2016 | Copywriting
If you’re already good with words, writing for the web isn’t rocket science. But there’s a certain art and science to crafting copy for the web, which is distinct from what’s required for print. So, what exactly is writing “for the web”? Here’s my definition…...
Jul 8, 2015 | Content optimisation, Copywriting
The only reason we publish content is to add value—to our goals and our audiences’ needs. Obvious point, but if our content doesn’t do both of those things: it is not valuable. Here’s an easy technique for getting a handle on the ways your content is (and is not)...
