Copywriting tips: 3 elements of purposeful copy

Copywriting tips: 3 elements of purposeful copy

Copywriting tips: 3 elements of purposeful copy If you publish content on the web in any kind of business or professional capacity, chances are you’re not just doing it for fun. Your copy is there to do a job. Good copy is purposeful. Well crafted copy has a power in...

The four elements of valuable content

The only reason we publish content is to add value—to our goals and our audiences’ needs. Obvious point, but if our content doesn’t do both of those things: it is not valuable. Here’s an easy technique for getting a handle on the ways your content is (and is not)...