Apr 18, 2019 | Copywriting
The art of writing for the web: 3 techniques for understanding who your content is for (before you publish a thing) Who is this for? In the second instalment of a four part series on the art of writing for the web, we consider three common techniques for understanding...
Mar 27, 2019 | Copywriting
In the first of a four part series, we consider how we typically interact with the internet, what that means for the way we need to craft our content for the web (and why this probably runs counter-intuitive to everything we were ever taught at school). The internet...
Feb 27, 2018 | Copywriting
UX copywriting: how language shapes useful, usable design Language is a crucial component of good design. What I mean by that is this: unless the composition of words on a web page or app screen are contextually spot-on and aligned with your user’s needs, no UI design...
Feb 23, 2018 | Content optimisation, Copywriting
Why your website needs a content optimisation plan — and how to get started Our websites and digital publishing channels don’t exist just to look pretty. We created them to get stuff done, right? We publish content on the web in order to support our users to do things...
Feb 22, 2018 | Copywriting
Copywriting tips: knowing your context, keeping it relevant No matter how purposeful and neatly crafted your copy is — if it’s not actually aligned with and contributing to the big picture, it’s not adding any value. In other words, it’s fluff. And in a deafening...
