Oct 25, 2015 | Content strategy
When we jump into a task without thinking about what we’re trying to accomplish, we can end up with solutions to the wrong problem. We can waste energy that would be better spent determining which direction to take. – Richard Rumelt, Good strategy/Bad...
Jun 30, 2015 | Content strategy
Knowing what we want to say, before we say it—it’s a basic requirement of all good communication. And content… is a vehicle for communication. If we don’t know what it needs to do, our users won’t know what to do with it. That can at first sound like so basic a...
Jun 12, 2015 | Content strategy
What do we (actually) need to say? Why do we need to say it? The first question forces people to define their intention. The second, better still, forces them to question the purpose of their intention. Clear intentions; clear purpose. A surprisingly rare combination...
May 14, 2015 | Content strategy
Digital, and the tech that powers it, is only meaningful to anyone in relation to how useful it is as a vehicle for communication, storytelling, and connection. It’s possible for a website that’s not aesthetically pleasing to still be a good website, if it...
Mar 11, 2015 | Content strategy
If one does not know to which port one is sailing, no wind is favourable. – Seneca Why does our website exist? How is our blog adding value to people? What is our social media actually contributing to the big picture mission of our organisation? A stark...
