Website copy 101: No one’s going to read your website
Not in proper detail. But that’s ok. That’s not what your website is for.
How to publish less crap on the web (or why you need a content strategy)
Every time you communicate, you’re either adding value—or taking up space. – Sally Hogshead Good communication is and always has been critical to the success of any business or non-profit organisation. Valuable communication is what sparks...
Making sense of user research: why do it, when to do it — and a bunch of tools to get you started
What a public-facing organisation wants to say, publish, and create online, is rarely the same thing as what their audiences want to hear, interact with, and accomplish. This is the reality that many brands struggled to come to terms with in the early years of the...
The 6 principles of persuasion — and how to apply them to your website content
If any aspect of your website involves persuading visitors to take action, having a basic grasp of the psychology of influence and how to apply it in your copy and content, is pretty important. Though we might not often stop to think about it (maybe it even makes us a...