Mar 2, 2018 | Content optimisation, Content strategy
If any aspect of your website involves persuading visitors to take action, having a basic grasp of the psychology of influence and how to apply it in your copy and content, is pretty important. Though we might not often stop to think about it (maybe it even makes us a...
Feb 23, 2018 | Content optimisation, Copywriting
Why your website needs a content optimisation plan — and how to get started Our websites and digital publishing channels don’t exist just to look pretty. We created them to get stuff done, right? We publish content on the web in order to support our users to do things...
Jul 8, 2015 | Content optimisation, Copywriting
The only reason we publish content is to add value—to our goals and our audiences’ needs. Obvious point, but if our content doesn’t do both of those things: it is not valuable. Here’s an easy technique for getting a handle on the ways your content is (and is not)...
