Apr 18, 2019 | Copywriting
The art of writing for the web: 3 techniques for understanding who your content is for (before you publish a thing) Who is this for? In the second instalment of a four part series on the art of writing for the web, we consider three common techniques for understanding...
Mar 28, 2019 | Content strategy
Every time you communicate, you’re either adding value—or taking up space. – Sally Hogshead Good communication is and always has been critical to the success of any business or non-profit organisation. Valuable communication is what sparks...
Mar 27, 2019 | Copywriting
In the first of a four part series, we consider how we typically interact with the internet, what that means for the way we need to craft our content for the web (and why this probably runs counter-intuitive to everything we were ever taught at school). The internet...
Mar 16, 2018 | Content strategy
What a public-facing organisation wants to say, publish, and create online, is rarely the same thing as what their audiences want to hear, interact with, and accomplish. This is the reality that many brands struggled to come to terms with in the early years of the...
Mar 2, 2018 | Content optimisation, Content strategy
If any aspect of your website involves persuading visitors to take action, having a basic grasp of the psychology of influence and how to apply it in your copy and content, is pretty important. Though we might not often stop to think about it (maybe it even makes us a...
